POI LAB contributed to the PayPay "Scratch Lottery" TV commercial by providing both performance and visual direction using our signature Visual Poi.
PayPay “Scratch Lottery” TV Commercial ｜ Visual Poi Performance & Direction by POI LAB
In the commercial, the moment where comedian Daisuke Miyagawa exclaims “I won!!” is enhanced by a dazzling display of light trails created with Visual Poi, adding dynamic energy to the scene.
To prepare for filming, we developed multiple choreography patterns and custom Visual Poi programs, balancing high-impact movement with visual clarity. Each element was carefully optimized to match the director’s intent and ensure maximum visual effect on screen.
